Observation play Essay

Kiahi a boy of about 3 years old was playing alone stood on a small hill of dirt , at first it looked like her was just looking at the other kids play. When I kept looking at him to see if he was just going to continue to doing nothing, but watch the other children I noticed that he was standing there like a solider tall and with determination on his face. With his hand to his forehead looking about as the other children ran around. After a while I see that he is pointing to his class mates at random and looks to be giving directions, more  like orders, of some sort, although no one is paying attention. After giving off orders in a solider like manner he nods his head, as though satisfied with himself and his team though it was just him playing, and pulls out some kind of black/sliver rectangular key chain object out of his shirt pocket. He clicks on it, as if it had buttons, brings it up to his ear and talks and nods, he’s using it as a cell phone. After he is done he clicks it again to end the call and puts it back to his pocket. Then he just runs off the hill and goes  plays at the play structure, as if what he just did never happened. At first I thought Kiahi was engaging in unoccupied play, because to me it looked as if he was doing nothing at all but just looking at what everyone else was doing. As I kept observing him it looked to him that his was doing solitary play. Playing out a role of someone with authorization giving out orders, and taking calls. It was solitary because no one else was engaging with him in is play even though he pointed out to other kids when giving off orders no one paid him attention. Sophia a girl of about 4 years old with a temperament of a being shy and quite, wasn’t playing with anybody else. She was reluctant to join anybody for play. After a while Sophia looks to have acquired a play mate Elena a soft spoken 3 years old, though in some occasions I did hear her be a little louder towards other kids, they are playing in the sand box. It looks like they are playing kitchen; cooking, serving, cutting and cleaning. Throughout the play not a word was spoken, but they seemed to communicate  in their own silent way. After a while Sophia and Elena moved to play with the balls, when Sophia would turn her back on the ball and it rolled away from her instead of calling out to Sophia to get the ball Elena runs after the ball and gives it back to Sophia in her hands and points to the baskets behind her. In a silent gesture to throw the ball at the basket. I found these girls interesting because I’ve observed them for a while during the morning time when dropped off up until free play outside. I know for a fact that both  girls speak Elena even yells at times when kids don’t pay attention for following the rules. Sophia is new to the pre-school program at Head Start and cries when her Mom, as Ms. Perla informed me, leaves her but just for a few minutes. It takes Sophia a few hours to get into play with actual words being spoken. Elena is a sweet little that separated from her little group of friends to play with Sophia and to me it looked as if Elena understood Sophia not wanting to speak, seeing as Elena ever attempted to say  a single word to her. At first Sophia was engaging in solitary play, playing on her own on the play structure. In the sand box Sophia and Elena cooperative playing, even though they didn’t say a word, the worked together to prepare, cook and serve a meal and clean up after they were done. They had a common goal in playing kitchen. After that they played with the balls which turned to associative play still playing together but without a common goal because Sophia wasn’t as engaged as Elena in trying to play basketball.

The Crisis Escalation Spiral

Seductions or hallucinations with violent C] General over-simulation of vital signs. Increased OR,BP,HRS, Sweating C] Verbal threats or gestures CLC Twitching Al Dilating pupils CLC Replicating words C] Increased volume of speech 0 Increase movements episode spacing, irritation Prolonged eye contact C] Refusal to communicate Questioning/Challenging Information – rational questioning seeking a rational response. Power – authority questions seeking a power struggle or attempt to evade the real issue. Refusal Non-compliance with a direct instruction or expectation (an unreasonable response to a reasonable request).E. G. Are you K? – Why you want to know? This behavior often indicates the beginning of a loss of rational control. Venting Verbal â€Å"acting out† behavior. Release of emotional energy Behavior characterized by yelling swearing, and unfocused or non-specific threatening (I. E. , â€Å"angry at the world†). Threatening/limitation Focused, ta rgeted threat of violence or direct intimidation. This unfocused or non-specific threat has now become Focused on you, another, or property. The risk of physical acting out is high.Physical Acting Out Auscultative and displayed physical behavior is a risk in many crisis situations. Behaviors can include self-harm, damage to property and/or assault towards others or staff Post-Crisis Response In the Post-Crisis Response De-escalation can occur at any point during an interaction with an individual in crisis. Tension reduction will always occur, as the energy output in any crisis cannot be sustained indefinitely. Most communication will be both verbal and non verbal. An individual who is losing rational control ill â€Å"feel† our presence and hear our words.Therefore, we wish to create a Supportive, attentive, engaging presentation towards the individual in crisis or conflict. It is important to use CLC Body language is non-threatening and demonstrates us port and confidence. C LC Personal space is respectful and does not violate the space of the individual in crisis. The need for greater personal space increases as the crisis escalates. C] Eye contact is a soft gaze and projects attentiveness, not invasiveness or threat. CLC Respond to the non-verbal â€Å"cues† of the individual in crisis. Facilities moving out of harms way and prevent harm the person in crisis and to self. 2. Projects confidence and support to co-workers during the crisis. The team intervention leader needs to A. C. T.

Cross-Price Elasticity of Demand

Cross-Price Elasticity of Demand (sometimes called simply Cross Elasticity of Demand) is an expression of the degree to which the demand for one product -- lets call this Product A -- changes when the price of Product B changes. Stated in the abstract, this might seem a little difficult to grasp, but an example or two  makes the concept clear -- its not difficult.   Examples of Cross-Price Elasticity of Demand Assume for a moment youve been lucky enough to get in on the ground floor of the Greek Yogurt craze. Your Greek yogurt product B, is immensely popular, allowing you to increase the single cup price from around $0.90 a cup to $1.50 a cup. Now, in fact, you may continue to do well, but at least some persons will revert back to the good old non-Greek yogurt (Product A) at the $.090/cup price. By changing the price of Product B youve increased the demand for Product A, even though theyre not highly similar products. In fact, they can be quite similar or quite different -- the essential point is that there will often be some correlation, strong, weak or even negative between the demand for one product when the price of another one changes. At other times, there may be no correlation. Substitute Goods The aspirin example shows what happens to the demand for good B when the price of good A increases. Manufacturer As price has increased, demand for its aspirin product (for which there are many substitute goods)  decreases. Since aspirin is so widely available, there probably wont be a great increase in each of these many other brands; however, in instances where there are only a few substitutes, or perhaps only one, the demand increase may be marked. Gasoline vs. electric automobiles is an interesting instance of this. In practice, there really are only a few automobile alternatives: gasoline automobiles, diesel, and electrics. Gasoline and diesel  prices, as youll remember, have been extremely volatile since the late 1980s. As U.S. gasoline prices reached $5/gallon in some West Coast cities, the demand for electric cars increased. However, since 2014 gasoline prices have fallen. With that, demand for electrics fell with them, putting automobile manufacturers in a peculiar bind. They needed to sell electrics to keep their fleet mileage averages down, but consumers began buying gasoline trucks and larger gasoline autos again. This forced manufacturers --Fiat/Dodge  is a case in point -- to lower the price of electrics below their actual production cost in order to keep selling gasoline-powered trucks and muscle cars without triggering a federal government penalty.   Complimentary Goods A local Seattle band has a breakthrough hit -- millions and millions of streams, many, many downloads and a  hundred thousand albums sold, all in a few weeks. The band begins touring and in response to demand, ticket prices begin climbing. But now something interesting happens: as the ticket prices increase, the audience becomes smaller -- no problem so far because whats happening essentially is that the band is playing smaller venues but at greatly increased ticket prices -- still a win. But then, the bands management sees a problem. As the audience grows smaller, so do the sales of all those high mark-up collectibles -- band T-shirts, coffee mugs, photo albums and so on: the  merch. Our Seattle band has more than doubled the ticket price at $60.00 and is still selling about half as many tickets at each venue.  So far so good: 500 tickets times $60.00 is more money than 1,000 tickets times $25.00. However, the band had enjoyed robust merch sales averaging $35 a head. Now the equation looks a little different: 500 tix x $(60.00 $35.00) is less than 1,000 tix x ($25.0035). The drop in ticket sales at a higher price created a proportionate drop in merch sales. The two products are complementary. As the price increases for band tickets, the demand for band merch drops.   The Formula You can calculate the Cross Price Elasticity of Demand (CPoD) as follows: CPEoD (% Change in Quantity Demand for Good A)  Ãƒ · (% Change in Price for Good A)

The Long Term Effects Of Polio - 967 Words

The government has a duty to protect the citizen of a population. Government cannot sit idly and watch people suffer and not do anything because a few citizens are against vaccination. Government has to protect mankind. This might seem paternalistic by the government but it is for the good of a society. For example, when seats belts were mandated to protect every individual in a society (McLeod, 2014). The long-term effect of polio is reported that 1 in 200 cases result in irreversible paralysis (McLeod, 2014). While 1 or 2 in 200 cases of whooping cough result in infants’ death (McLeod, 2014). With these numbers the government has the right to express their paternalistic view. The government also has to find a balance between parent’s autonomy and the right to protect the population. When parents and government realize that they have the same goals to protect children then a dialogue can open up on how to get more parents to vaccinate there children. People cannot di sregard the goals of another if they are to act morally (Loewey Loewey, 2000, p.35). Consequentialist Theory Does the end justify the means using the consequentiality theory? Does parents choosing not to vaccinate instead leaving it up to chance for their child to suffer from an infectious disease and put the population at risk? I know parents do not want to do no harm to the population or their child but that is exactly what they are doing by not vaccinating their kids. I am sure parents withShow MoreRelatedPolio Vaccine in America1048 Words   |  5 PagesThe Polio Vaccine in America When my daughter was a baby, and we decided to delay vaccination, a friend of my mother-in-law seemed thrilled with our decision. However, she advised to look into the polio vaccine because there wasn t much they could do if someone did contract polio. During my research, I have found that the polio vaccine is all but completely  unnecessary for anyone in the United States. Let s take a look at some of the most interesting information I have found. Taken directlyRead MoreEssay1203 Words   |  5 PagesHave you ever thought about all the jobs that were made available because people became ill? According to the National Center on Caregiving based on the February 2015 poll, â€Å"annually 8,357,100 people receive support from five main long-term care services; home health agencies (4,742,500), nursing homes (1,383,700), hospice nurses (1,244,500), residential care communities (713,300) and adult day service centers (273,200)†. These figures are astounding and have only increased in recent years. In additionRead MoreTaking a Look at Poliomyelitis1689 Words   |  7 Pages A highly infectious disease caused by virus is â€Å"POLIO† which can cause total paralysis in a matter of hours due to invasion of nervous tissue. The polio virus consists of an RNA genome enclosed in a protein shell known as capsid. There are three serotypes of wild polio virus; type 1, type 2, and type 3 each of them with their different capsid protein. Type 1 and 3 are highly infectious but 1 is the most pervasive strain of polio and 3 are at low levels. In the 20th century itRead MoreVaccines And Its Effects On Children1339 Words   |  6 Pagesdiseases. Because of its live-attenuated organism, which means the pathogens were partially killed to lessen the harmful effects, it can still trigger an infection particularly with those who has a very weak immune system. Thus, vaccines should not be given to young infants because of their high risk of acquiring an infection that could eventually cause them long term effects. Rather, vaccinations should be delayed until the infant is a toddler (18 months to 3 years), and he has fully stabilizedRead MoreReducing Deaths from Infectious Disease in Austrailia948 Words   |  4 Pagesprominent in Australia in the 20th century, Poliomyelitis (Polio) was considered the most terrifying of diseases, as the â€Å"prospect of paralysis and permanent disability† was particularly frightening2. Public authorities and Australian community organisations such as Rotary4 have been critic al to the success of national campaigns to educate, coordinate and fund vaccination programs. However, although Australia was finally declared a â€Å"polio free zone† in 2000, the disease is still a threat to travellersRead MoreBenefits Of Getting Vaccinated Far Out Weigh The Risks Essay1453 Words   |  6 Pagesnearly 40% of parents in the United States following along. But it is due to these vaccines that most children today have never experienced diseases such as polio or the measles such as their grandparents have. Since they have not seen these diseases, parents feel it is unnecessary to vaccinate them for fear of developing the possible side effects or because of reports they cause autism. However, these vaccines are critical for eradicating these deadly infectious diseases, and are vitally needed toRead MoreVaccines And Its Effects On Children1404 Words   |  6 Pagesfrom September 2 through October 5 there has already been 23991 adverse reactions reported. However , some of these reported cases can be mild, that number is still extremely high. Any child can receive an adverse reaction. Every vaccine has side effects as well. Robert Kennedy, famous in the US politics was one of the few people who smoke up about vaccines. He believed that vaccines for mumps, measles, and rubella or MMR are unsafe due to the fact that all these vaccines have thimerosal. ThimerosalRead MoreA Brief Look at Poliomyelitis1377 Words   |  5 PagesINTRODUCTION Poliomyelitis is often called polio, this polio is an acute infectious disease caused by a virus which can spread from person to person via the fecal- oral route. The term poliomyelitis means inflammation of the spinal cord of the grey matter. In severe poliomyelitis infection it can expand to the brainstem. Polio is so contagious that anyone living with a person that is recently affected can spread the virus for weeks in their feces. It invades the nervous system and spread withinRead MoreVaccine and Vaccinations Nicole Tuttle1721 Words   |  7 Pagesand their purpose A. Vaccinations for children. B. Diseases vaccinations protect against. C. Vaccines recommended for adults. V. Benefits of vaccinations A. The benefits of vaccinations. VI. Disadvantages of vaccinations A. Possible side effects of vaccinations. VII. Conclusion A. Where to find helpful information on vaccines. B. Thesis statement (It is important to be educated about vaccinations to be able to make an informed decision on whether or not to receive a vaccination). Read MoreShould We Make Medical Decisions For Children?1490 Words   |  6 PagesChildren all over the world are being punished by parents who refuse to vaccinate them. They are being punished by diseases such as Polio, Rubella, and Measles. These diseases are the cause of millions of children throughout time being maimed, crippled, and killed. Diseases such as these have no place in the modern world where they are easily preventable. There are a few health risks with vaccinations, but there are health risks with everything we do. The chemicals in vaccines can look scary and

The American Civil War - 2092 Words

The american civil war was a war fought in the United States between northern Union and southern Confederate states from 1861 to 1865, in which the Confederacy sought to establish itself as a separate nation. This war involved both economic factors with ideological factors. The most notable of each being that the southern economy heavily relied on slavery and that people in the north had been increasingly opposing slavery due to its philosophical implications. During the period of this ar european superpowers such as France, russia and Great Britain were involved with america in multiple ways, which influenced the course of the war. American society, though it continued to evolve, was heavily influenced by the european colonies that settled in the area centuries ago. The south still consisted of large plantations owned by the relatives of the slave holders from the caribbean. The plantations were mostly worked by slaves who were born in america due to the earlier abolition of the at lantic slave trade by european powers. These plantations produced cotton which was sold to european nations during the war and this economic system justified the continuation of slavery. The north became industriously urban , the near entirety of production being done by wage workers and becoming region filled with cities. Due to the fact that the north was originally settled by the religiously devout and economically driven traders, slavery was never a notable part of the societal image. TheShow MoreRelatedAmerican War And The American Civil War1551 Words   |  7 Pageswhich then caused the Southern states of America to decide to leave the American Union and create their own Southern Confederacy. This tore our nation apart. The American Civil War had begun and the very people that were once neighbors had each other’s blood on their hands. Many American lives had been lost. The American lives lost in the Civil War even exceeded the number of American lives lost during World War I and World War II. We were divided. The North wanted to reunite with the southern statesRead MoreThe War Of The American Civil War1376 Words   |  6 PagesThe American Civil War was arguably the most important war in the history of the country. The War of Independence may have allowed American to become its’ own country, but the Civil War resulted in something even more important than that, the end of slavery in the southern states. All of the issues that caused the Civil war were based around slavery, such as states’ rights that involved how slavery would be handled in each state, and trying to preserve the Union since the south seceded from the northRead MoreThe American Civil War1296 Words   |  6 Pages The American Civil War, also known as the State’s War, was a conflict that arose mostly from the issue of slavery, but deep down was due to economic differences between the North and the South. The South seceded from the North and created their own self-government due to their belief in the lack of state’s rights versus the federal government and what they saw as a weakness in the Articles of Confederation. While the Confederacy of the United States depended on slave labor for their economy in regardsRead MoreThe War Of The American Civil War1618 Words   |  7 Pages A Civil War is a battle between the same citizens in a country. The American Civil War was fought from 1861 to 1865 to determine the independence for the Confederacy or the survival of the Union. By the time Abraham Lincoln was elected president in 1861, in the mist of 34 states, the constant disagreement caused seven Southern slave states to their independence from the United States and formed the Confederate States of America. The Confederacy, generally known as the South, grew to include elevenRead MoreThe American Civil War1418 Words   |  6 PagesGuns fired, smoke lingering in the air, people dying. The American Civil War had a huge impact on the United States. Two compromises took place before the start of the Civil War. These compromises include the Missouri Compromise and the Compromise of 1850. The Missouri Compromise dealt with the crisis in 1819 over Missouri entering the Union as a slave state. The compromise was â€Å"the first major crisis over slavery, and it shattered a tacit agreement between the two regions that had been in placeRead MoreThe War Of The American Civil War1324 Words   |  6 PagesThere were many events that led to the cause of one of America’s most devastating war, the American Civil War. The American Civil War was an unfortunate war that cost more than the lives of six hundred thousand people. Events such as the Missouri Compromise, Kansas Nebraska Act, Dred Scott Decision, and the Election of Abraham Lincoln resulted in the four yearlong battles between the Northern and Southern states due to social and economic differences on the idea of slavery. In the 19th century,Read MoreThe War Of The American Civil War Essay1472 Words   |  6 PagesThe American Civil War lasted from April 12, 1861 to May 9, 1865. It was the bloodiest war in American history, killing approximately 620,000 soldiers in total. The War was fought and won by the North, ensuring that all the United States would stay united and slavery would be illegal in The United States. However, history is one of the most complicated things in the world. It’s also one of the most important things in the world because history is what made the present possible. Historians have debatedRead MoreThe War Of The American Civil War960 Words   |  4 Pagesslavery even if it meant war caused peace in this nation. Slavery was the vital cause of the American Civil War. The north and the south both had their differences on how to run the country. People in the North believed in unity and that slavery should not exist because â€Å"all men are created equally.† On the o ther hand, the South believed in continuing slavery. People tried to talk it out and come to a middle ground after both sides compromising, however that didn’t work and caused war. Ideological differencesRead MoreThe War Of The American Civil War856 Words   |  4 PagesSlavery may have been established as the catalyst of the American Civil War, but the beginning of the dispute began in the time of the Revolution with a weak decentralized government under the Articles of Confederation. Later gained momentum as territorial expansion set Americans against each other on debating whether the new states should be slave states or free states, it questioned the power of the Federal government regarding state rights, and brought about instability in the unity of the UnitedRead MoreThe War Of The American Civil War1439 Words   |  6 PagesWhen the American Civil War began in the spring of 1861, those flocking to enlistment stations in states both north and south chiefly defined the ir cause as one of preservation. From Maine to Minnesota, young men joined up to preserve the Union. From Virginia to Texas, their future foes on the battlefield enlisted to preserve a social order, a social order at its core built on the institution of slavery and racial superiority . Secession had not been framed by prominent Southerners like Robert Toombs

Atticus Finch free essay sample

The Lawyer Who Believes In Equality Lawyers are supposed to be compassionate and willing to fight for justice. In To Kill a Mockingbird by Harper Lee, Atticus Finch is a well respected man in the town he lives in called Maycomb County. He is a lawyer who is trying to defend a black man, who is accused of raping a white woman. This is such an important case because it is a white man against a black man in court where race is not supposed to matter. Atticus tries his hardest to make the jury believe Tom Robinson is not guilty and has done nothing wrong. â€Å"One more thing, gentlemen, before I quit. Thomas Jefferson once said that all men are created equal† (Lee 273), Atticus said before he took his seat. By saying this to the jury, they thought twice about what they were already thinking about Robinson. â€Å"The defendant is not guilty, but somebody in this court room is. We will write a custom essay sample on Atticus Finch or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † (Lee 271), Atticus also says this because he wants the jury to think of all the facts again appointed to them earlier in the trail. The jury can make an educated guess on who actually abused her because of all of the facts they were reminded of. All of this is enough to make anybody with common sense and a heart to say that the defendant is not guilty but also for them to understand the bigger problem in Maycomb County which is racism. Citation Lee, Harper . To Kill A Mockingbird. Grand Central Publishing, print. Atticus Finch free essay sample Everyone needs a role model in life, someone to teach them morals and lessons. In To Kill a Mockingbird, by Harper Lee, Atticus Finch just happens to be the perfect role model for not only his own children but the entire Maycomb County. He sets examples not only as lawyer, but as a father and teaches his children the necessary morals to function as model citizens in society. Atticus was proven as a fantastic lawyer throughout the book, and everyone in the county could attest to it. Well he can make somebody’s will so airtight can’t nobody meddle with it,† Miss Maudie told Jem and Scout. (Pg. 95) People from all around the county would come to Atticus to write their Last Will and Testament. This points to the respect that Atticus has and the almost father figure that he is to many people around Maycomb. In addition Atticus is a role model to society, because he did the right thing in the Tom Robinson case. We will write a custom essay sample on Atticus Finch or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He knew Tom was innocent, however he knew it would be very controversial to represent a black man. Even though representing Tom went against what was acceptable in society, he did it anyway and stood up for his morals and beliefs. This served as a lesson to both his kids and society. Atticus was a great role model for his children and positively influenced them over the course of the book. He treats his children like normal human-beings and because of this, Jem and Scout are very well grounded. He teaches his kids how to read and stresses the importance of school and their education. â€Å"If you’ll concede the necessity of going to school, we’ll go on reading every night just as we always have. (Pg. 31) Even though Scout’s teacher tells him not to teach her to read, he not only stands up for what he believes in, he is able to use his understanding of Scout and how she functions and use that to teach her the importance of school and a good education. Atticus is a great parent and lawyer. He is able to teach his children the skills and behaviors to succeed, all while balancing a successful career and serve as a role model to society. By being an honest man and following his heart, Atticus Finch is a model citizen.

Zappos Essay Example

Zappos Paper Zappos, an online retailer, is proving that an unfamiliar approach to business can also help grow revenue. Zappos revenue grew from $1. 6 million in 2000 to $1. 64 billion in 2010. How can a company focused on happiness be successful? Zappos corporate culture and focus on customer satisfaction has made it both successful and a model for other companies. Zappos focus on stakeholder happiness contributed to its success. Tony Hseih in his book Delivering Happiness says, â€Å"It’s a brand about happiness, whether to customers or employees or even vendors† (Delivering Happiness) In 2000, entrepreneur Tony Hsieh became the company’s CEO. Hsieh was 26 at the time and surprisingly was not sold on the idea of an Internet shoe store. He told Inc. magazine, â€Å"It sounded like the poster child of bad internet ideas†¦ but I got sucked in. † (Delivering Happiness) After becoming CEO, Hsieh made an unconventional decision to keep Zappos going, proving his commitment by selling his own home to pay for a new warehouse. While the company was also struggling at first, his salary was set at $24. After the dot-com crash in 2002, Zappos was able to recover with sales of $32 million, but was still not profitable. In 2003, the company decided that in order to offer the best customer service, it had to control the whole value chain, from order fulfillment to delivery. In 2004 Zappos made the move to Vegas, in an effort to use the larger pool of experienced call center employees to its advantage. In 2007 the company generated its first profit after reaching $840 million in annual sales. Zappos also started to be recognized for its unique work environment and approach to customer service. Today because of social media everyone quickly gets to see the values and drivers behind a company. We will write a custom essay sample on Zappos specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zappos specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zappos specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Marketers, managers, and all people in leadership positions need to change and adapt to this new world. When a company is able to deliver customers a certain â€Å"WOW† factor service, the company has reached an accomplishment and has gone above and beyond a customer’s expectations. As a consumer of many goods, it is more than fair to say that most would return to business when previous business has been fantastic. Zappos is an extremely successful company that has built its business on 10 core values. The â€Å"10 commandments† influence everything from hiring to merit raises and firing. The company hires to these core values and 50% of every employee’s annual review is based on them. These values may come across as simple, such as â€Å"delivering wow service† but when executed in the right way build a strong company with a phenomenal reputation. Zappos does not consider itself to be an average company, and therefore strives to deliver their customers service that is anything but average. In conjunction with these beliefs, Zappo’s first core value is to â€Å"deliver wow through service†. The extraordinary service is not just provided to the customers, but to their co-workers, vendors, and partners. This philosophy is strictly based on service, and does not correspond with anything through monetary value. The goal is to aim directly on the receiver’s emotions and build a strong relationship. Hsieh writes that â€Å" It’s important to act with integrity in your relationships, to be compassionate, friendly, loyal, and to make sure that you do the right thing and treat your relationships well (P. 176). Although Zappos may not offer their customer’s promotional codes, great service is always being promoted with anyone in contact with the company to ensure a positive experience. In this era of business, it is extremely crucial that companies are willing to adapt as the business world continues to change. Zappo’s second core value not only accepts that there is change but is to â€Å"embrace and drive change† but understands that â€Å"part of being in a growing company is that change is constant†. Not only does Zappo welcome the change, it does something more significant; it drives it. The CEO of Zappo has stated that â€Å"If changing our business model is what’s going to save us, then we need to embrace and drive change† (P. 100). As the world and business tends to evolve, now more rapidly then ever, the company is able to stay ahead by driving the change and evolving faster then the competition. Changing and service are not the only keys to success as the third core value is to â€Å"create fun and a little weirdness†. This is another driving force that Zappo possesses that differentiates itself from other companies. The company culture embraces fun and humor. Zappos strives to have a unique and memorable personality. There company culture is what makes it successful, and they believe that embracing their diversity and each person’s individuality will help with creativity. Through this culture a positive result has been the support of people to â€Å"think outside the box†. When you are combining weirdness and having a little fun at work, it is a win- win for everyone. Employees are more engaged in the work that they do, and the company as a whole becomes more innovative. Zappos is a risk taking organization where making mistakes is encouraged. You do not hear that too often, as we discussed in class mistakes are frown upon, at Apple the employees are sometimes beaten! At Zappos, call center workers are prompted to try new things to delight customers. Managers are asked to take their team members out of the office as a way to get them to think about their jobs differently and create stronger bonds. There main goal is to be adventurous, creative and open minded. To encourage learning, the Zappos lobby has several bookshelves fully stocked with top business and management book ranging from â€Å"Peak† to â€Å"Made to Stick† and â€Å"Good to Great†. These are made free to employees, and they are also encouraged to enroll in the classes the company offers to learn new skills. If an employee does not want to follow the 5th value of â€Å"Pursue Growth and Leaning† they will not be at Zappos very long. In order to build strong relationships with their employees the company stresses communication. Zappos is big on transparency and having employees say what they think. If a confidential talk is needed, they supply a full- time life coach who will listen to any complaints, career advice, family advice, or anything else that might be bothering an employee. Employees work together, play together, and have come to think of each other as members of an extended family. Zappos 7th value is to â€Å"build a positive team and family spirit†. Since most of our adult lives are spent working, they want a close group of people who can enjoy each other. After a lay off of 124 workers to cut expenses, Zappos began to look for other ways to watch expenses. It posted a â€Å"do more with less† attitude. After training sessions the company would have a â€Å"happy hour† to help new employees bond with existing employees. This would cost around $3,000. Today, the happy hour has become a $110 in house ice cream social, and has actually gotten more positive reviews from employees than the open bar. Zappos’ 9th value is to be passionate and determined, but not only about your job. Employees are encouraged to bring all outside passions into the workplace. For example, if someone was running a charity event and wanted to get the company involved, the company stresses to bring the idea forward. In order for a company to stay on top, they have to realize there is always room for improvement. The 10th value â€Å"be humble† is key to what keeps Zappos at the top of the game. â€Å"Even though a ton of companies come to us to learn about how we do things, we always say, these are some things that we’re doing that are working, but what you guys doing? We always recognize there’s more to do† (Zappos Website) The key to having a positive work environment depends on hiring the right people. Zappos is looking for people with a sense of humor who can work hard and play hard. They take a different approach to interviewing, asking cartoon questions and other different questions to find out a persons true personality. Potential employees also go through both cultural and technical interviews to make sure they will fit with the company. When hired, they attend a five week training program. After the training program, all employees are offered $2,000 to $3,000 payment to leave the company and quit! Paying new hires to leave may seem like a waste of money, but to Zappos it makes simple sense. This is a way to them to weed out the people who are only there for a paycheck. For them, building culture is more about the money. Without question, Hsieh’s number one message in his book is that top notch customer service is a core competency and a big part of Zappos business model and success. Many companies still believe that customer service is more of a cost than a gain. The cost of acquiring a new customer is often so high that concentrating on your current customer is far more rewarding. Zappos does not outsource its call center operations, and they employee representatives with a high Emotional Intelligence. Employees have free reign in their decision making and are expected to spend as much time as they need on any customers. They help customers shop, (even on competitor’s websites) and will do anything it takes to make the shopping experience memorable. Zappos believes that great customer experiences encourage customers to use the online store again. Word of mouth marketing is the best way to reach new customers. The company has over 75 percent of purchases made by repeat customers. This shows that the mission to â€Å"provide the best customer service possible† is working well for the company. Each year a culture book is published. Inside the pages of this book, all stakeholders within the Zappos circle of influence are invited to give candid feedback on their experience. Hsieh insists that associates contribute honestly to this new process. In his email to stakeholders to write in this book, he requests their responses in this way: â€Å"Remember there are no wrong answers. We want to know what the Zappos culture means to you specifically at this point in time, and we expect different responses from different people. † The responses from every genre of stakeholder are a verification of the core values alive and well in the foundation of this company. Whether it’s selling shoes online or managing the next mission to Mars, having a clear understanding of your stakeholders is probably the biggest differentiator project leaders can bring to the table. Zappos is an excellent example that demonstrates that providing superior value to stakeholders above and beyond what is expected can make the difference between a great and a mediocre outcome. The strength of Zappos beliefs were put test on May 21, 2010. A computer glitch caused a flaw in the website, putting the price of every product on the site to be reset to $49. 50. Within six hours of discovering the error, Zappos employees had fixed the glitch. When the glitch was fixed, Zappos surprisingly announced that they would honor every transaction. This decision cost Zappos over $1. 6 million. To me, this served as another example of how Zappos stayed true to its culture and core values and deliver a â€Å"WOW through customer service. Delivering Happiness is further proof that the workplace doesn’t have to be hostile and ruthless in order for companies to succeed. Zappos has been able to build a successful brand because it created and developed a culture that was focused on treating customers and coworkers well. Tony Hsieh realized early on that in the competitive market of shoe retailing, he must make his employees happy in order to thrive. A happy employee is better equipped to provide great service to customers.